Now pretend you're in a Barnes & Noble. Thousands of books wink at you from their place on the shelf. You want to peruse them all, but there just isn't time. What makes you reach out and pick up that one book? It's not the blurb, no matter how intriguing it may be. It's not the well-crafted, perfectly edited story, it's the cover that draws the readers in and dares them to read the back.
"Don't judge a book by its cover." We've all heard this saying time and time again. When it comes to people, this statement is true. When it comes to books, it's very very false. Everyone judges books by their cover! This is why having the best possible cover is so essential. Having a beautifully crafted story is not enough. Just having someone who knows how to use photoshop is not enough. And just having a pretty cover is not enough. There are many things to consider when making your newest book cover. Please take the time to consider them all. After spending hundreds of hours writing, re-writing, and editing, you owe it to your book (and yourself) to create the best product possible.
Anyone who knows how to use photo editing software can make a book cover, right? Wrong! There are plenty of people who have a degree in graphic design and are very good at creating ads and editing photos. But book covers are a specialty. Your cover designer needs to know what sells in your specific genre. Take this cover for example:
Now let's talk genre. It's not enough to have a pretty, eye-catching cover. You need to have the right cover for the right audience. When I released my first book, I hired an artist to draw the cover for me and I hired a graphic designer to turn that artwork into a cover. This is what they came up with and I was thrilled!
Don't make the same mistakes I did. Hire a professional off the bat and have several people who fall into your target audience give their feedback before you go to print. Then maybe you won't have to keep re-doing covers like I did. Here is one more example for you: